J.T.M. launches new corporate brand for 40th anniversary
Family owned and operated since 1980, J.T.M. Food Group is launching a refreshed brand and logo as the company prepares for a yearlong celebration of its 40th anniversary in 2020.
An iconic Cincinnati brand long known for its retail food favorites, J.T.M. has grown to become one of the nation’s largest providers of menu solutions across all segments of the food service industry.
“Our new logo helps tell the story of the amazing growth path we’ve taken over the past four decades,” said Tony Maas, president and chief executive officer of J.T.M. Food Group. “My father started the business as a butcher shop in the 1960s, but now we’re so much more than a meat company. We serve schools, restaurants, grocery stores, the military and customers across the country, with the same commitment to integrity and quality we’ve had since the butcher shop days.”
With a design that’s simple, modern, fresh and progressive, J.T.M.’s new logo mark features three dots that capture the essence of the brand story. The number three represents the company’s past, present and future, and recognizes the three generations of family who have built the company.
The circular shape of the dots represents the plates, bowls and kettles at the heart of J.T.M.’s mission.
That mission includes providing kettle-prepared, culinary solutions to four key target markets: Foodservice, Education, Retail and Military, all served from J.T.M.’s headquarters in Harrison, Ohio.
The foodservice segment services national and regional chain restaurants, convenience stores, healthcare, colleges, and amusement/entertainment venues and represents about 50% of J.T.M.’s total revenue.
Approximately 45% of revenue comes from the more than 8,400 K-12 school districts around the country that serve J.T.M. products. In fact, 98% of the top 1,000 districts in the country menu J.T.M. products. The remaining revenue comes from sales to retail and military customers.
“We’re well known in Cincinnati for our grocery products, but that’s such a small part of our business,” explained Brad Nelson, director of marketing at J.T.M. “As we continue to grow and introduce J.T.M. to new audiences and markets, it became necessary that we refresh our brand to reflect our forward-thinking, innovative approach to developing value-added menu solutions, while paying homage to our past, the family that founded J.T.M., and the pioneering spirit that continues to allow us to grow and evolve.”
In 2018, J.T.M. cut the ribbon on its new Processing Facility & Distribution Center in Harrison. In 2020, the company will add a full second production line at the facility to keep up with demand.
Manufacturing output will continue to focus on kettle-prepared culinary solutions, including sauces, soups, sides, dips, pastas, gravies, scrambles, taco fillings and more.
“We’re keeping our tagline - ‘Let’s Create Great Dishes Together’ - and it’s as relevant as ever,” added Nelson. “It pairs perfectly with our brand’s mission. It’s our goal to not just sell products to customers, but to partner with them to create strategic, culinary solutions that will add value to their operation and appeal to their customers.
For 40 years, we’ve taken the same pride and care when making products for our customers as we do when we make it at home for our family and friends. And that’s what we’ll continue to do for the next 40 years.”